{"product_id":"engaging-brands-1","title":"Engaging Brands","description":"\u003cp\u003eHow can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands. \u003c\/p\u003e\u003cp\u003eTaking a broad holistic approach, this book brings together current thinking on experiential marketing, brand management, customer engagement, customer well-being and happiness, customer loyalty and emotions, the customer journey map, and big data and combines it into a practical and clear roadmap for brand managers. By integrating these modern perspectives, concepts, research techniques, and operative tools, this book provides a new perspective of marketing management to design and build engaging branding.\u003c\/p\u003e\u003cp\u003eUsing extensive examples from a variety of industries, this book offers a global perspective that will appeal to both advanced students and experienced marketing managers.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54238496227672,"sku":"9781138587014","price":50.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138587014_e0225c5e-6d01-496e-8c65-ade09d2e0d57.jpg?v=1779337862","url":"https:\/\/agendabookshop.com\/products\/engaging-brands-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}