{"product_id":"engaging-your-community-through-active-strategic-marketing","title":"Engaging your Community through Active Strategic Marketing","description":"\u003cp\u003eNow more than ever, libraries must find ways to engage with their communities in order to demonstrate the value they create and deliver. \u003ci\u003eEngaging your Community through Active Strategic Marketing\u003c\/i\u003e is a comprehensive resource that provides an overview of best practice strategic marketing, with advice on how to implement effective marketing activities in libraries and information services with the best chance of success. It takes each element of the strategic marketing domain and outlines both current marketing best practice and its detailed application in the library and information sector. It includes a set of tools and techniques to help reflection and progress towards effective marketing. \u003c\/p\u003e\u003cp\u003eWhether it is raising awareness of resources, increasing library use or demonstrating value, this book will help libraries from all sectors achieve their goals, communicate their benefits and present a clear and consistent image.\u003c\/p\u003e\u003cp\u003eCoverage includes:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003estrategic marketing planning\u003c\/li\u003e\n\u003cli\u003eunderstanding users and potential users\u003c\/li\u003e\n\u003cli\u003eidentifying value and grouping users for marketing activity\u003c\/li\u003e\n\u003cli\u003eunderstanding stakeholder management to support marketing activity\u003c\/li\u003e\n\u003cli\u003ecrafting messages\u003c\/li\u003e\n\u003cli\u003eidentifying effective marketing channels\u003c\/li\u003e\n\u003cli\u003edigital marketing\u003c\/li\u003e\n\u003cli\u003eevaluating the response to marketing activity.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eEngaging your Community through Active Strategic Marketing\u003c\/i\u003e is a must-read for library and information service directors and managers in all sectors. It will also be useful for all library and information professionals interested or involved in the strategic planning or marketing of library services and students of library and information science, particularly those taking library management or marketing modules.\u003c\/p\u003e","brand":"Facet Publishing","offers":[{"title":"Default Title","offer_id":54244690035032,"sku":"9781783303847","price":137.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781783303847_9b353e03-5d5b-4b87-845f-4c644127c5c2.jpg?v=1771576241","url":"https:\/\/agendabookshop.com\/products\/engaging-your-community-through-active-strategic-marketing","provider":"Agenda Bookshop","version":"1.0","type":"link"}