{"product_id":"entrepreneurs-guide-to-market-research","title":"Entrepreneur's Guide to Market Research","description":"\u003cb\u003ePlanning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets—key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers.\u003c\/b\u003e\n\n\u003ci\u003eThe Entrepreneur's Guide to Market Research\u003c\/i\u003e is a must-have for anyone who wants to start or expand a business. This fact-filled, actionable book offers a step-by-step guide to researching and documenting the market potential of any product or service, something that is an essential—and too-often overlooked—part of constructing a workable business plan.\n\nAuthor Anne M. Wenzel, herself a principal in a market research firm, takes entrepreneurs through the process of assessing such things as market size and growth, market trends and needs, emerging technologies, competition, and distribution patterns. She discusses types of market research and makes it clear what market research can and can't do to improve the chances of success. Finally, the book shows entrepreneurs how to document findings as part of a well-written business plan that will be invaluable for their own decision-making and can also be shared with potential partners, lenders, and investors.","brand":"Bloomsbury Publishing Plc","offers":[{"title":"Default Product","offer_id":54220317229400,"sku":"9780313396052","price":49.99,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/agendabookshop.com\/products\/entrepreneurs-guide-to-market-research","provider":"Agenda Bookshop","version":"1.0","type":"link"}