{"product_id":"essential-mass-communication","title":"Essential Mass Communication","description":"\u003cp\u003e\u003cb\u003eHelps students develop the ability to analyze culture and utilize media literacy techniques, provides the core skills necessary to succeed in a communications career\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eEssential Mass Communication\u003c\/i\u003e helps students build a strong understanding of communication theory, mass communication technology, information studies, and mass communication practices. Offering an expanded view of the field, this comprehensive textbook combines easily accessible coverage of core skills and concepts with historically critical content on mass communication revolutions, cultural impacts, and converging media as they changed society. Throughout the text, author John DiMarco integrates professional practice components into each chapter, including professional pathways to applying mass communication to students' careers. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eEssential Mass Communication\u003c\/i\u003e addresses a variety of creative fields, such as storytelling, rhetoric, journalism, marketing and advertising, design, fine art, photography, and filmmaking. Student-friendly chapters explore a uniquely wide range of topics, from introductory content on communication process and product to more in-depth discussion of game history and theory, critical theory, strategic communication, and more. \u003c\/p\u003e\u003cp\u003eDesigned to help aspiring creative professionals learn and use the technology tools and channels available to deliver cultural and personal experiences in the form of media products, \u003ci\u003eEssential Mass Communication:\u003c\/i\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIntroduces the concepts of mass communication and establishes foundations for understanding convergence and culture\u003c\/li\u003e\n\u003cli\u003eProvides the skills and knowledge required to apply critical media literacy analysis techniques in different fields\u003c\/li\u003e\n\u003cli\u003eDiscusses the driving technologies, key people, convergence, and cultural instances of each mass communication media\u003c\/li\u003e\n\u003cli\u003eCovers the business and information disciplines of mass communication, including ethics and communication law\u003c\/li\u003e\n\u003cli\u003eHighlights the connection between communication technologies, culture, and careers in mass media\u003c\/li\u003e\n\u003cli\u003eIncludes a wealth of real-world case studies, applied examples and assignments, key term definitions, end-of-chapter questions, in-text QR codes linking to internet sources, and valuable appendices for career development\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWith a strong focus on creative, active learning, \u003ci\u003eEssential Mass Communication: Convergence, Culture, and Media Literacy\u003c\/i\u003e is the perfect textbook for undergraduate and graduate courses in Mass Communication, Information Studies, and Communication technologies, as well as relevant courses in Media Studies, International Communications, and Marketing, Advertising, and Public Relations programs.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":54249924559192,"sku":"9781394162956","price":58.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781394162956.jpg?v=1778653868","url":"https:\/\/agendabookshop.com\/products\/essential-mass-communication","provider":"Agenda Bookshop","version":"1.0","type":"link"}