{"product_id":"essentials-of-pricing-analytics-2","title":"Essentials of Pricing Analytics","description":"\u003cp\u003eThis second edition of \u003ci\u003eEssentials of Pricing Analytics\u003c\/i\u003e provides a comprehensive introduction to pricing as a tactical business function and is a practical toolbox for implementing solutions to diverse pricing challenges.\u003c\/p\u003e\u003cp\u003eBeyond theoretical perspectives, the second edition of \u003ci\u003eEssentials of Pricing Analytics\u003c\/i\u003e demonstrates practical implementations of analytical tools using global case studies. Covering fundamental pricing theory, break-even analysis, price sensitivity, optimization techniques, revenue management, and ethical considerations, the updated edition features new content on price differentiation, and AI applications in pricing strategy. It also expands on implementation examples to include R and Python alongside Excel.\u003c\/p\u003e\u003cp\u003eThis accessible text is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners seeking effective methods to implement pricing strategies and maximize profits.\u003c\/p\u003e\u003cp\u003eOnline resources include Excel templates, R and Python scripts for most examples covered in the book, a comprehensive test bank, and PowerPoint slides for each chapter.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":55674802930008,"sku":"9781032989815","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032989815.jpg?v=1777999524","url":"https:\/\/agendabookshop.com\/products\/essentials-of-pricing-analytics-2","provider":"Agenda Bookshop","version":"1.0","type":"link"}