{"product_id":"essentials-of-pricing-analytics","title":"Essentials of Pricing Analytics","description":"\u003cp\u003eThis book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems.\u003c\/p\u003e\u003cp\u003eBeyond the theoretical perspectives offered by most textbooks in the field, \u003ci\u003eEssentials of Pricing Analytics\u003c\/i\u003e supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price–response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations.\u003c\/p\u003e\u003cp\u003eThis is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits.\u003c\/p\u003e\u003cp\u003eOnline resources for instructors include Excel templates and PowerPoint slides for each chapter.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54226405523800,"sku":"9780367363222","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780367363222.jpg?v=1768025729","url":"https:\/\/agendabookshop.com\/products\/essentials-of-pricing-analytics","provider":"Agenda Bookshop","version":"1.0","type":"link"}