{"product_id":"ethical-consumer","title":"Ethical Consumer","description":"`This book is not simply the best book on the remarkable phenomenon of today′s ethical consumer. It is a gift of advice and insight, from the people that know best, to the cause of tomorrow. Many of the writers deserve the plaudits of being pioneers of a new consumer movement. These are the issues of our time′ - \u003cb\u003e\u003ci\u003eEd Mayo, Chief Executive of the UK′s National Consumer Council (NCC)\n\u003c\/i\u003e\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003eWho are ethical consumers and why are they on the rise? Leading the way towards answering this question, \u003cb\u003eThe Ethical Consumer\u003c\/b\u003e is an indispensable introduction to the subject. Exploring areas like boycotts and fair trade projects, it gathers together the diverse experiences of scholars, campaigners and business practitioners from the international community.\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003eThe chapters in this book explore: \u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003e-\tethical consumer behaviours, motivation and narratives    \u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003e-\tthe social, political and theoretical contexts in which ethical consumers operate\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003e-\tthe responsibilities of businesses and the effectiveness of ethical consumer actions  \u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003eContributions are informed by a broad range of research methods, from case studies, focus groups to surveys and interviews.\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003eThe text is of interest to business related graduates, undergraduates and their tutors on courses relating to consumption. It will also be relevant to academics in other disciplines, as well as to politicians, producers, practitioners, campaigners and not least consumers.\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":54227894534488,"sku":"9781412903523","price":276.52,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781412903523.jpg?v=1777113020","url":"https:\/\/agendabookshop.com\/products\/ethical-consumer","provider":"Agenda Bookshop","version":"1.0","type":"link"}