{"product_id":"evolution-of-media-1","title":"Evolution of Media","description":"A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media_radio, television, and print_and interpersonal media_telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.","brand":"Bloomsbury Publishing Plc","offers":[{"title":"Default Title","offer_id":54239476187480,"sku":"9780742554818","price":122.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780742554818_73d5cf3a-9f91-473d-ade6-0eb9e87af532.jpg?v=1769826646","url":"https:\/\/agendabookshop.com\/products\/evolution-of-media-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}