{"product_id":"fashion-branding-unraveled","title":"Fashion Branding Unraveled","description":"\u003ci\u003eFashion Branding Unraveled\u003c\/i\u003e introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as \"mass customization\" and \"M-branding,\" to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and—most important—their effects on the future of branding.","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":54227566166360,"sku":"9781563678745","price":82.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781563678745.jpg?v=1770878734","url":"https:\/\/agendabookshop.com\/products\/fashion-branding-unraveled","provider":"Agenda Bookshop","version":"1.0","type":"link"}