{"product_id":"fashion-business-1","title":"Fashion Business","description":"\u003cp\u003eThis book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.\u003c\/p\u003e\u003cp\u003eProviding a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations – including Off-White, Nike and Zara, as well as leading luxury brands – the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points.\u003c\/p\u003e\u003cp\u003eTheoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54254563623256,"sku":"9780367490539","price":210.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780367490539.jpg?v=1768029327","url":"https:\/\/agendabookshop.com\/products\/fashion-business-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}