{"product_id":"financial-services-marketing-a-guide-to-principles-and-practice","title":"Financial Services Marketing","description":"\u003cp\u003eThis fourth edition of \u003ci\u003eFinancial Services Marketing\u003c\/i\u003e firmly reinforces the book’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their extensive international experience marketing some of the world’s best known financial brands including Lloyds TSB and Barclays. Readers will gain a firm understanding of how financial products and services work within the commercial, social, economic, governmental, regulatory and environmental context in which they operate.\u003c\/p\u003e\u003cp\u003eThis fully updated and revised edition features:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA brand-new chapter devoted to environmental, social and corporate governance\u003c\/li\u003e\n\u003cli\u003eRevised coverage of the impact of digital advances in all aspects of business models and marketing practice, including how artificial intelligence (AI) and social marketing are changing financial services and customer experience\u003c\/li\u003e\n\u003cli\u003eThe latest regulatory developments for safeguarding the fair treatment of customers\u003c\/li\u003e\n\u003cli\u003eNew and improved case studies that showcase best practice from around the world\u003c\/li\u003e\n\u003cli\u003eUpgraded Support Material including new teaching aids and references\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eFinancial Services Marketing\u003c\/i\u003e is essential reading for advanced undergraduate and postgraduate students studying Marketing for Financial Services, Marketing Strategy and Consumer Ethics in Finance. It is also suitable for executive students studying for professional qualifications and executive MBAs.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":49787240284504,"sku":"9781032504643","price":75.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032504643.jpg?v=1777712426","url":"https:\/\/agendabookshop.com\/products\/financial-services-marketing-a-guide-to-principles-and-practice","provider":"Agenda Bookshop","version":"1.0","type":"link"}