{"product_id":"fit-for-consumption","title":"Fit for Consumption","description":"\u003cp\u003eThis is the first text to offer a comprehensive socio-cultural and historical analysis of the current fitness culture.\u003c\/p\u003e\u003cp\u003eFitness today is not simply about health clubs and exercise classes, or measures of body mass index and cardiovascular endurance. \u003cem\u003eFit for Consumption\u003c\/em\u003e conceptualizes fitness as a field within which individuals and institutions may negotiate - if not altogether reconcile - the competing and often conflicting social demands made on the individual body that characterize our current era. \u003c\/p\u003e\u003cp\u003eIntended for researchers and senior undergraduate and postgraduate students of sport, leisure, cultural studies and the body, this book utilizes the US fitness field as a case study through which to explore the place of the body in contemporary consumer culture. Combining observations in health clubs, interviews with fitness producers and consumers, and a discourse analysis of a wide variety of fitness texts, this book provides an empirically grounded examination of one of the pressing theoretical questions of our time: how individuals learn to fit into consumer culture and the service economy and how our bodies and selves become ‘fit for consumption.' \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54233685852504,"sku":"9780415421805","price":210.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415421805.jpg?v=1768461329","url":"https:\/\/agendabookshop.com\/products\/fit-for-consumption","provider":"Agenda Bookshop","version":"1.0","type":"link"}