{"product_id":"from-worst-to-first","title":"From Worst to First","description":"The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World\u003cbr\u003e \u003cbr\u003e . . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week\u003cbr\u003e \u003cbr\u003e From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution\u003cbr\u003e \u003cbr\u003e From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer\u003cbr\u003e \u003cbr\u003e All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":54221823803736,"sku":"9780471356523","price":40.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780471356523_a720968a-ba14-4b61-8436-e5d53262a8f2.jpg?v=1777049156","url":"https:\/\/agendabookshop.com\/products\/from-worst-to-first","provider":"Agenda Bookshop","version":"1.0","type":"link"}