{"product_id":"fundamentals-of-business-marketing-research","title":"Fundamentals of Business Marketing Research","description":"\u003cp\u003eGet a thorough review of vital research issues! \u003cbr\u003e\u003cbr\u003e Fundamentals of Business Marketing Research examines recent industrial\/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial\/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of B2B marketing into a future that's anything but business as usual. \u003cbr\u003e\u003cbr\u003e Through an unusual format that gives you access to critical academic analysis, Fundamentals of Business Marketing Research presents a comprehensive review of vital research areas, including marketing to businesses\/institutions\/governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The book’s give-and-take is equally focused on areas that have traditionally received a larger share of the research effort (organizational buyer behavior, business marketing strategy and planning, industrial selling and sales management) and those that have taken a back seat in terms of research attention (computers and ethical business marketing). \u003cbr\u003e\u003cbr\u003e The original study, its criticisms, and the authors’ subsequent assessment spotlight major themes, individual contributions, and future trends in major topic areas, including:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e business marketing strategy \u003c\/li\u003e\n\u003cli\u003e organizational buying behavior and purchasing management \u003c\/li\u003e\n\u003cli\u003e business marketing research methodology \u003c\/li\u003e\n\u003cli\u003e products\/services \u003c\/li\u003e\n\u003cli\u003e pricing management issues \u003c\/li\u003e\n\u003cli\u003e distribution\/logistics and supply chain management \u003c\/li\u003e\n\u003cli\u003e promotion \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFundamentals of Business Marketing Research is equally effective as a practical guide for professionals and researchers, and as an academic text for doctoral studies.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Default Title","offer_id":54225187012952,"sku":"9780789023117","price":210.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780789023117_3616094a-54f5-4d69-8c92-caf1752cea95.jpg?v=1777091472","url":"https:\/\/agendabookshop.com\/products\/fundamentals-of-business-marketing-research","provider":"Agenda Bookshop","version":"1.0","type":"link"}