{"product_id":"fundamentals-of-event-design-2","title":"Fundamentals of Event Design","description":"\u003cp\u003e\u003ci\u003eThe Fundamentals of Event Design\u003c\/i\u003e provides a clear and accessible introduction to designing engaging, immersive and memorable event experiences. Moving beyond a traditional management-led approach, the book presents events as experience platforms shaped by emotion, interaction, storytelling and audience participation.\u003c\/p\u003e\u003cp\u003eOrganised around the key stages of the event design process, the book explores how event experiences are planned, shaped and delivered in practice. It introduces essential ideas such as design thinking, imagineering, atmospherics, sensory design, storytelling, interactivity and co-creation, alongside the practical realities of project management, team leadership, creative marketing and sustainable production. Throughout the book, theory is closely linked to practice, offering step-by-step guidance on turning creative ideas into workable and impactful event concepts.\u003c\/p\u003e\u003cp\u003eThis fully updated Second Edition reflects the fast-changing nature of the events industry and includes:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eexpanded coverage of emerging technologies such as hybrid and virtual events;\u003c\/li\u003e\n\u003cli\u003eclearer guidance on sustainability, positioning it as a core part of event design rather than an add-on;\u003c\/li\u003e\n\u003cli\u003enew discussion of the impact of COVID-19 on the events industry, exploring how the pandemic reshaped event design, accelerated digital innovation, and changed audience expectations around safety, flexibility and experience;\u003c\/li\u003e\n\u003cli\u003enew and updated case studies and industry examples.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBalancing contemporary research with real-world application, \u003ci\u003eThe Fundamentals of Event Design\u003c\/i\u003e equips readers with the tools and confidence needed to design events that are engaging, meaningful and relevant in today’s experience-led economy. It is essential reading for undergraduate and postgraduate Events Management students, as well as for aspiring event designers who want to move beyond managing events to designing experiences.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":56766689902936,"sku":"9781032971391","price":47.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032971391.jpg?v=1778784325","url":"https:\/\/agendabookshop.com\/products\/fundamentals-of-event-design-2","provider":"Agenda Bookshop","version":"1.0","type":"link"}