{"product_id":"fundamentals-of-fashion-management-1","title":"Fundamentals of Fashion Management","description":"\u003cp\u003eThis 3rd edition of \u003ci\u003eFundamentals of Fashion Management\u003c\/i\u003e has been updated throughout to reflect the impact of digital innovation and sustainable practices on every aspect of the industry. Featuring a new chapter on the fashion consumer, this edition offers insight into the processes of segmenting and targeting markets, the purchase decision process, and ethical and social responsibilities of fashion companies and the consumers they sell to.\u003cbr\u003e\u003cbr\u003eIf you are unsure whether to pursue a role in marketing, buying, or retailing then \u003ci\u003eThe Fundamentals of Fashion Management \u003c\/i\u003ewill help you decide. There's advice on fashion entrepreneurship, career paths and guidance on profession practice, as well as new international case studies and interviews with leading professionals, making this is a must-have guide to the industry and your place in it.\u003c\/p\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":56643444375896,"sku":"9781350331396","price":33.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781350331396.jpg?v=1780439425","url":"https:\/\/agendabookshop.com\/products\/fundamentals-of-fashion-management-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}