{"product_id":"fundamentals-of-fashion-management","title":"Fundamentals of Fashion Management","description":"\u003cp\u003e\u003ci\u003eThe Fundamentals of Fashion Management\u003c\/i\u003e provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector.\u003cbr\u003e\u003cbr\u003e Packed with new visuals, case studies and exercises, \u003ci\u003eThe Fundamentals of Fashion Management \u003c\/i\u003ealso contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.\u003c\/p\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":54250962190680,"sku":"9781474271219","price":40.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781474271219.jpg?v=1779505269","url":"https:\/\/agendabookshop.com\/products\/fundamentals-of-fashion-management","provider":"Agenda Bookshop","version":"1.0","type":"link"}