{"product_id":"future-of-b2b-marketing","title":"Future of B2B Marketing","description":"\u003cp\u003e\u003cb\u003eB2B marketers face unique challenges, including non-linear buyer journeys, multiple decision-makers, and long sales cycles, alongside the (mis)perception of their work being boring and lacking in creativity.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Written by a seasoned industry practitioner, \u003ci\u003eThe Future of B2B Marketing \u003c\/i\u003eoffers original insights and guidance into the evolving B2B landscape, showing how artificial intelligence can be applied at every stage of the buying journey – from capturing awareness from the right audience and generating quality engagement through to optimizing measurement and performance.\u003cbr\u003e\u003cbr\u003e It serves to both guide experienced professionals while also supporting those new to the industry, offering reminders, confidence-building, and practical approaches for navigating the everyday complexities of B2B marketing.\u003cbr\u003e\u003cbr\u003e Combining research, frameworks, case studies, and career-focused advice, this book helps marketers embrace new technologies and learn how to put AI into practice, using their own judgement and expertise to act effectively – and ultimately make smarter decisions.\u003c\/p\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Product","offer_id":57322818273624,"sku":"9781399429948","price":31.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781399429948.jpg?v=1779188470","url":"https:\/\/agendabookshop.com\/products\/future-of-b2b-marketing","provider":"Agenda Bookshop","version":"1.0","type":"link"}