{"product_id":"future-of-purpose-driven-branding","title":"Future of Purpose-Driven Branding","description":"\u003cp\u003e\u003cb\u003eToday’s firms need a social effort that is serious and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAs an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, \u003ci\u003eThe Future of Purpose-Driven Branding: \u003c\/i\u003e\u003ci\u003eSignature Programs that Impact \u0026amp; Inspire Both Business and Society\u003c\/i\u003e. According to Aaker, the future of branding demands that businesses: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreate a purpose and culture that nurtures social and environmental efforts\u003c\/li\u003e\n\u003cli\u003eCreate signature programs to carry that message\u003c\/li\u003e\n\u003cli\u003eBuild strong signature brands in part with five branding “Must Dos”\u003c\/li\u003e\n\u003cli\u003eUse the signature brands to advance a business to get their endorsement and access to their resources\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eThe Future of Purpose-Driven Branding\u003c\/i\u003e demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers. \u003c\/p\u003e","brand":"Morgan James Publishing llc","offers":[{"title":"Default Title","offer_id":54226495209816,"sku":"9781631959882","price":18.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781631959882_fb9ab204-365a-426c-870a-fa3394ff9e0c.jpg?v=1765274421","url":"https:\/\/agendabookshop.com\/products\/future-of-purpose-driven-branding","provider":"Agenda Bookshop","version":"1.0","type":"link"}