{"product_id":"future-of-relationship-marketing","title":"Future of Relationship Marketing","description":"\u003cp\u003eThe best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003\u003cbr\u003e\u003cbr\u003eThe impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents carefully chosen proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham, United Kingdom in 2003). Leading experts reveal the latest studies and provide unique insights into the behaviors and dynamic strategies needed to maximize a positive relationship with the all-important customer.\u003cbr\u003e\u003cbr\u003eThe Future of Relationship Marketing provides new and challenging findings important to anyone involved with buyer-seller relationships, brought together in one volume. This multidisciplinary collection of studies reaches beyond basic marketing strategies to provide a broad yet in-depth examination of the subject. The book links theory to practice, provides innovative methodologies for research, and forecasts what the future holds for relationship marketing. Each chapter is extensively referenced, and many include graphs and figures to reinforce concepts and ideas.\u003cbr\u003e\u003cbr\u003eThe Future of Relationship Marketing topics include:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e dialogical interaction\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e customer trust, satisfaction, and loyalty\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e Customer Relational Management (CRM)\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e the question of whether variety-seeking behavior make customers bad \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e an analysis of underlying worldviews in relationship marketing\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e the positivist approach in organizational theory and strategy\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e the interpretativist approach in organizational theory and strategy\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e configuration theory\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e an analysis of CRM implementation models\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003e buyer-seller face-to-face negotiations \u003cbr\u003e\u003cbr\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe Future of Relationship Marketing gives the most recent information essential for researchers, educators, students, and professionals in customer relationship marketing.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Default Title","offer_id":54240126992728,"sku":"9780789031624","price":74.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780789031624.jpg?v=1778904961","url":"https:\/\/agendabookshop.com\/products\/future-of-relationship-marketing","provider":"Agenda Bookshop","version":"1.0","type":"link"}