{"product_id":"gamers-brain-3","title":"Gamer's Brain","description":"\u003cp\u003eCreating a successful video game requires more than just great ideas—it demands a deep understanding of user experience (UX). Successful games like \u003ci\u003eFortnite\u003c\/i\u003e thrive because of their refined UX strategy, which prioritizes player engagement and satisfaction. This book equips readers with cognitive science insights and UX methodologies to design fun and engaging games that are inclusive, accessible, and ethically sound, while staying true to the artistic and design vision. Whether you're developing indie, triple-A, educational games, or a gamified product this resource helps you offer engaging experiences across all platforms and technologies.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNew Edition Highlights\u003c\/b\u003e:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eExpanded coverage of UX across emerging platforms (e.g., VR, AR, metaverse) and technologies (e.g., AI, blockchain).\u003c\/li\u003e\n\u003cli\u003eEthical considerations in game design and monetization.\u003c\/li\u003e\n\u003cli\u003eFull text updated and revised. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003cb\u003eCore Topics\u003c\/b\u003e:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCognitive science principles applied to game design, including perception, memory, attention, motivation, emotion, and learning principles.\u003c\/li\u003e\n\u003cli\u003eUX framework tailored for games, emphasizing usability and engageability with a detailed checklist.\u003c\/li\u003e\n\u003cli\u003eInsights into design thinking, user research, analytics, and UX strategy at both project and studio levels.\u003c\/li\u003e\n\u003cli\u003eExamples from released games illustrating how scientific knowledge enhances design.\u003c\/li\u003e\n\u003cli\u003eGuidance on leveraging human-computer interaction principles and user research to improve game usability and engagement.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis updated edition is an essential tool for game developers and students, offering the most comprehensive overview of UX in games available today.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":55476779581784,"sku":"9780367638184","price":64.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780367638184_8b097292-f8a1-45fe-8967-fbdcffb7337d.jpg?v=1777984262","url":"https:\/\/agendabookshop.com\/products\/gamers-brain-3","provider":"Agenda Bookshop","version":"1.0","type":"link"}