{"product_id":"global-business-7","title":"Global Business","description":"\u003cp\u003e\u003cem\u003eGlobal Business: Positioning Ventures Ahead\u003c\/em\u003e alerts every business to the new windows of opportunity open to those willing to explore global markets. Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing, explaining all the strategic alternatives for going global—from exporting and licensing to distributorships and joint ventures. They illustrate how to present, promote, and price products and services to appeal to multiple world markets and how to strike back when world competitors move into one’s territory.\u003c\/p\u003e\u003cp\u003eEach chapter concludes with \"\u003cstrong\u003eFood for Thought\u003c\/strong\u003e\" questions that challenge the reader to think more deeply about entry into the global market, as well as \u003cstrong\u003efurther readings\u003c\/strong\u003e and \u003cstrong\u003eonline resources\u003c\/strong\u003e that provide useful references for continuing investigation.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eGlobal Business: Positioning Ventures Ahead\u003c\/em\u003e equips readers with the skills to ride out the risks and reap the rewards of world-class engagement.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54257050878296,"sku":"9780415801942","price":132.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415801942.jpg?v=1770216312","url":"https:\/\/agendabookshop.com\/products\/global-business-7","provider":"Agenda Bookshop","version":"1.0","type":"link"}