{"product_id":"global-marketing-management-3","title":"Global Marketing Management","description":"\u003cp\u003eIn the newly revised tenth edition of \u003ci\u003e\u003cb\u003eGlobal Marketing Management\u003c\/b\u003e\u003c\/i\u003e, a team of experienced international marketing professionals and authors delivers a comprehensive discussion of how to navigate increasingly turbulent global markets. The book describes the commercial realities of global markets while offering students and practitioners unique insights they can apply immediately to help them meet the challenges posed by tariffs, pandemics, technological change, cultural heterogeneity, and more. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eAN INTERACTIVE, MULTIMEDIA LEARNING EXPERIENCE\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThis textbook includes access to an interactive, multimedia e-text. Icons throughout the print book signal corresponding digital content in the e-text. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInteractive Figures, Charts \u0026amp; Tables:\u003c\/b\u003e Appearing throughout the enhanced e-text, interactive figures, process diagrams, and tables facilitate the study of complex concepts and processes and help students retain important information. Even many of the simplest figures are interactive to encourage online readers to pause and absorb the information they present before scrolling on to additional reading. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInteractive Self-Scoring \u003c\/b\u003e\u003ci\u003e\u003cb\u003eCheck Your Knowledge\u003c\/b\u003e\u003c\/i\u003e\u003cb\u003e Questions and Practice Quizzes: \u003c\/b\u003eStudents can check their answers to the \u003ci\u003eCheck Your Knowledge \u003c\/i\u003equestions at the end of each major chapter section instantly, and each chapter includes a self-scoring \u003ci\u003ePractice Quiz\u003c\/i\u003e to help prepare for graded assignments and exams.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":57394649203032,"sku":"9781394392360","price":137.99,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/agendabookshop.com\/products\/global-marketing-management-3","provider":"Agenda Bookshop","version":"1.0","type":"link"}