{"product_id":"global-pr-revolution","title":"Global PR Revolution","description":"\u003cb\u003e“An excellent guide.” —Paul Holmes, \u003ci\u003eThe Holmes Report\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003ePR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In \u003ci\u003eThe Global PR Revolution\u003c\/i\u003e, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:\u003cbr\u003e  \u003cbr\u003e\u003cul\u003e\n\u003cli\u003eThe New Rules of Social Media\u003c\/li\u003e\n\u003cli\u003eHow to Speak the Language of PR\u003c\/li\u003e\n\u003cli\u003eModern PR Skills and Tools\u003c\/li\u003e\n\u003cli\u003eHow to Measure Impact\u003c\/li\u003e\n\u003cli\u003eThe Effect of Total Transparency on Businesses\u003c\/li\u003e\n\u003cli\u003eInternational Perspectives on the Media\u003c\/li\u003e\n\u003cli\u003eThe Future of the Industry\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.","brand":"Skyhorse Publishing","offers":[{"title":"Default Title","offer_id":54260761231704,"sku":"9781621537151","price":27.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781621537151.jpg?v=1781702153","url":"https:\/\/agendabookshop.com\/products\/global-pr-revolution","provider":"Agenda Bookshop","version":"1.0","type":"link"}