{"product_id":"global-public-relations-1","title":"Global Public Relations","description":"\u003cp\u003eThis text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.\u003c\/p\u003e\u003cp\u003eWritten in a straightforward, lively style, the book covers: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003efoundational theories, and factors that shape the discipline\u003c\/li\u003e\n\u003cli\u003ecommunication across cultures\u003c\/li\u003e\n\u003cli\u003etrends affecting the public relations profession throughout the world. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIncorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. \u003c\/p\u003e\u003cp\u003eOffering a truly global perspective on the subject, \u003cem\u003eGlobal Public Relations\u003c\/em\u003e is essential reading for any student or practitioner interested in public relations excellence in a global setting. \u003c\/p\u003e\u003cp\u003eA companion website provides additional material for lecturers and students alike: www.routledge.com\/textbooks\/9780415448154\/\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54257026924888,"sku":"9780415448154","price":86.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415448154_9e0970a8-422e-499d-a7e5-21fec9ef94de.jpg?v=1770481842","url":"https:\/\/agendabookshop.com\/products\/global-public-relations-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}