{"product_id":"global-strategy-in-the-service-industries","title":"Global Strategy in the Service Industries","description":"\u003cp\u003eGlobal service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments. \u003c\/p\u003e\u003cp\u003eFocusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business.\u003c\/p\u003e\u003cp\u003eWritten by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries. \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54255452422488,"sku":"9781138927926","price":241.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138927926.jpg?v=1777262467","url":"https:\/\/agendabookshop.com\/products\/global-strategy-in-the-service-industries","provider":"Agenda Bookshop","version":"1.0","type":"link"}