{"product_id":"global-writing-for-public-relations-connecting-in-english-with-stakeholders-and-publics-worldwide","title":"Global Writing for Public Relations","description":"\u003cp\u003e\u003cem\u003eGlobal Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide\u003c\/em\u003e provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. \u003c\/p\u003e\u003cp\u003e\u003cem\u003eGlobal Writing for Public Relations\u003c\/em\u003e offers the following features:\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eInsight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eAn understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials;\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eStrategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences;\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eStorytelling skills that help writers craft compelling content;\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eReal-world global examples from diverse industries that illustrate creative solutions;\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eStep-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses;\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eSelf-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eSupplemental online resources for educators and students.\u003c\/li\u003e\n\u003c\/ul\u003e \u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003eEnglish is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":32097882865747,"sku":"","price":93.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415748841_be3d1cd8-917b-4e3c-a6ce-91e43a17d325.jpg?v=1777737634","url":"https:\/\/agendabookshop.com\/products\/global-writing-for-public-relations-connecting-in-english-with-stakeholders-and-publics-worldwide","provider":"Agenda Bookshop","version":"1.0","type":"link"}