{"product_id":"glocalization-of-shanghai-disneyland-1","title":"Glocalization of Shanghai Disneyland","description":"\u003cp\u003eFocusing on Disney’s production of Shanghai Disneyland, this book examines how the Chinese state and the local market influence Disney’s ownership and production of the identities and the representations of Shanghai Disneyland. Qualitative methods are here applied to combine both primary and secondary data, including document analysis, participant observation, and in-depth interviews.\u003c\/p\u003e\u003cp\u003eShanghai Disneyland is purposely created to be different from the other Disneylands, under the “authentically Disney and distinctly Chinese” mandate. In order to survive and thrive in China, Disney carefully constructs Shanghai Disneyland as Disneyland with Chinese characteristics. Previous studies tend to link Disney with cultural imperialism; however, this book argues that it is not imperialism but glocalization that promotes a global company’s interests in China. In particular, the findings suggest state-capital-led glocalization: glocalization led by economic capital \u003ci\u003eof \u003c\/i\u003ethe state (direct investment) and economic capital \u003ci\u003ewith \u003c\/i\u003ethe state (market potential). Furthermore, the four categories of glocalization with different conditions, considerations, and consequences illustrate various global–local dynamics in the process of a global formation of locality.\u003c\/p\u003e\u003cp\u003eThe Glocalization of Shanghai Disneyland will appeal to students and scholars of sociology, communication studies, business studies, and Asian studies more broadly.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54232913445208,"sku":"9780367675882","price":25.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780367675882_d9dd1632-0192-42d0-aad9-646b022d8a50.jpg?v=1780989345","url":"https:\/\/agendabookshop.com\/products\/glocalization-of-shanghai-disneyland-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}