{"product_id":"go-luck-yourself-40-ways-to-stack-the-odds-in-your-brands-favour","title":"Go Luck Yourself","description":"\u003cp\u003eLuck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story Рand every failure.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eGo Luck Yourself\u003c\/i\u003e, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand's favour.\u003cbr\u003e\u003cbr\u003eAndy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.\u003cbr\u003e\u003cbr\u003eHe'll show you how to uncover your organisation's hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day.\u003cbr\u003e\u003cbr\u003eWritten in a very accessible and entertaining style, this is the book you need to improve your brand's fortunes, in these turbulent times.\u003cbr\u003e\u003cbr\u003eNow Go Luck Yourself . . .\u003c\/p\u003e","brand":"Harriman House Publishing","offers":[{"title":"Default Title","offer_id":49802333749592,"sku":"9780857198884","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780857198884_f957dec9-c6d1-453b-a83c-844cb023ef8e.jpg?v=1777696239","url":"https:\/\/agendabookshop.com\/products\/go-luck-yourself-40-ways-to-stack-the-odds-in-your-brands-favour","provider":"Agenda Bookshop","version":"1.0","type":"link"}