{"product_id":"going-global-4","title":"Going Global","description":"This title helps small and medium-sized enterprises discover the advantages and disadvantages of international business and plan their entry or expansion strategies.\nIn an age where globalizing a business has gone from an innovation to an imperative, how can entrepreneurs make sure their small- and medium-sized enterprises (SMEs) are set up for maximum worldwide reach from the very beginning? \u003ci\u003eGoing Global: An Informational Sourcebook for Small and Medium-Sized Businesses\u003c\/i\u003e is an extraordinary resource that points the way to a wealth of available print and web resources for helping SME owners research their international sales potential.\n\n\u003ci\u003eGoing Global\u003c\/i\u003e offers separate chapters on such critical topics as how to do a business plan, how to analyze the competition and the market, how to find foreign customers, how to set up an international business, how to manage a global business, and how to use the Internet to its fullest. No matter what stage of entering international trade a company is in, its owners, managers, and stakeholders will be able to quickly and easily find the information and expertise they need to compete in a world-based economy.","brand":"Bloomsbury Publishing Plc","offers":[{"title":"Default Title","offer_id":54223428878680,"sku":"9781591586517","price":52.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781591586517_6b1bbd6d-930c-441b-ae58-50edbc3e265d.jpg?v=1743761738","url":"https:\/\/agendabookshop.com\/products\/going-global-4","provider":"Agenda Bookshop","version":"1.0","type":"link"}