{"product_id":"green-advertising-and-the-reluctant-consumer-1","title":"Green Advertising and the Reluctant Consumer","description":"\u003cp\u003eThis edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research.\u003c\/p\u003e\u003cp\u003eThis book was originally published as a special issue of the \u003ci\u003eJournal of Advertising\u003c\/i\u003e.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54246274105688,"sku":"9781138016545","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138016545.jpg?v=1769085020","url":"https:\/\/agendabookshop.com\/products\/green-advertising-and-the-reluctant-consumer-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}