{"product_id":"growth-engineering","title":"Growth Engineering","description":"\u003cp\u003e\u003cb\u003eBuild software that users actually use with proven growth-oriented software development strategies\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eGrowth Engineering: How to Build Systems That Drive Product Success in an AI-Driven World,\u003c\/i\u003e experienced software engineer with the Microsoft Experiences + Devices Growth team, Rita Okonkwo, delivers a strategic guide for anyone interested in building tech products that scale organically through smart technical choices. \u003c\/p\u003e\u003cp\u003eYou'll learn how clean architecture, thoughtful instrumentation, and experimentation frameworks directly influence growth outcomes. With a focus on practical systems and real-world decision-making, this book shows how to build software that gains traction, drives engagement, and supports continuous iteration. \u003c\/p\u003e\u003cp\u003eYou'll learn all about key growth engineering strategies like feature flighting, data-driven experimentation, logging, and metrics tracking. You'll find real-world case studies that break down design systems that support rapid iteration, and data-based product decision-making. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside the book:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy growth engineering matters and how engineers can get directly involved in it\u003c\/li\u003e\n\u003cli\u003eExperimentation strategies, including controlled rollouts and effective A\/B testing techniques\u003c\/li\u003e\n\u003cli\u003eHow to build scalable data pipelines and integrate real-time analytics\u003c\/li\u003e\n\u003cli\u003eWays to create a growth-first engineering culture, generating faster iterations without sacrificing quality\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003ePerfect for software engineers, product managers, and developers interested in building products that users love, \u003ci\u003eGrowth Engineering: How to Build Systems That Drive Product Success in an AI-Driven World\u003c\/i\u003e is a must-read for entrepreneurs, founders, and other technology business leaders ready to discover how to consistently create commercially successful software.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":56413935665496,"sku":"9781394378463","price":62.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781394378463_0d701a5b-e9a2-448a-85a7-2cf2ff7a46d2.jpg?v=1780432219","url":"https:\/\/agendabookshop.com\/products\/growth-engineering","provider":"Agenda Bookshop","version":"1.0","type":"link"}