{"product_id":"guide-to-political-campaigns-in-america","title":"Guide to Political Campaigns in America","description":"\u003cp\u003eCampaigns are a critical part of the political process in the United States, but until now, reference sources on campaigns have only covered selected parts of the process or have been written for political insiders. The \u003cem\u003eGuide to Political Campaigns in America\u003c\/em\u003e is the first resource to examine and explain every aspect of campaigns in a manner that satisfies the needs of many different audiences. This unique and comprehensive volume explores history, issues, processes and people, and types of campaigns. Editor Paul Herrnson, a well-respected government and politics scholar who has worked on many campaigns himself, brings to the work a dynamic combination of high-level scholarship and hands-on experience that sets this guide apart from all other campaign resources.\u003c\/p\u003e          \u003cp\u003eReaders will find information on every aspect of political campaigning in America, including:\u003c\/p\u003e          \u003cul\u003e\u003cli\u003eThe evolution of political campaigns;\u003c\/li\u003e\u003c\/ul\u003e              \u003cul\u003e\u003cli\u003eThe political and regulatory environment of campaigning, including suffrage and ballot access;\u003c\/li\u003e\u003c\/ul\u003e                  \u003cul\u003e\u003cli\u003eThe importance of the voters and what influences the vote;\u003c\/li\u003e\u003c\/ul\u003e                      \u003cul\u003e\u003cli\u003eThe key players in the campaign organization, including the candidate and various managers;\u003c\/li\u003e\u003c\/ul\u003e                          \u003cul\u003e\u003cli\u003eOther players who interact with the campaign, including the media and political parties;\u003c\/li\u003e\u003c\/ul\u003e                              \u003cul\u003e\u003cli\u003eKey strategies and tactics, such as polling and campaign financing;\u003c\/li\u003e\u003c\/ul\u003e                                  \u003cul\u003e\u003cli\u003eSpecific types of campaigns, including the well known, such as the presidency, House, Senate, governorship, and key state and local races; as well campaigns for the judiciary and for initiatives and referenda;\u003c\/li\u003e\u003c\/ul\u003e                                      \u003cul\u003e\u003cli\u003eCampaign and election reform.\u003c\/li\u003e\u003c\/ul\u003e                                          \u003cp\u003eThe expansive coverage and distinctive approach of this resource will appeal to a wide variety of library patrons, including students, professors, teachers of AP high school courses, and professionals in the media and campaigning fields.\u003c\/p\u003e","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":54245715870040,"sku":"9781568028767","price":210.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781568028767_7809ce9f-9c29-46a0-a195-34cdf143e439.jpg?v=1777774540","url":"https:\/\/agendabookshop.com\/products\/guide-to-political-campaigns-in-america","provider":"Agenda Bookshop","version":"1.0","type":"link"}