{"product_id":"hacking-advertising","title":"Hacking Advertising","description":"\u003cp\u003e\u003cb\u003eSkip the Agency, Make Great Ads, Go to Market!\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e It's the beginning of the end for traditional advertising agency models--giant ad agencies have created a bloated, slow, expensive system with bureaucratic processes that seldom lead to better advertising creative. Advertising production is a near-trillion-dollar industry ripe for disruption, says Jon Sneider, the founder and president of Wild Gravity, a multi-award-winning creative production agency in Seattle, WA. \u003ci\u003eHacking Advertising\u003c\/i\u003e, Sneider's authoritative debut work, comes as a result of his firsthand experience (as the client for some of the country's largest brands) of the mind-blowing inefficiencies of the advertising-production industry. After seeing these inefficiencies and the squandering of time and money head-on, Jon created a multi-million-dollar creative production company in three months--with no employees, no studio, and no capital, with the sole purpose of producing great creative without the time, cost, and hassle of a traditional agency. In this provocative book, Sneider shares an insider's tips to producing cinema-quality work for top clients WITHOUT THE AGENCY. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e Anyone who needs creative assets will marvel at how Sneider's shop can produce content faster and better than their own dedicated ad agencies. With real stories and clever insights, Jon provides an eye-opening how-to guide for brands and companies who want save millions of dollars by skipping the ad agency. Leaving no one out in the cold, he teaches agencies and production companies how to transform their shops to thrive as the ad industry evolves towards this new model. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e Jon holds an M.B.A. in Entrepreneurship from Babson College and has over 25 years in the advertising and marketing industry from both agency-side and client-side. \u003c\/p\u003e","brand":"Greenleaf Book Group LLC","offers":[{"title":"Default Title","offer_id":54410098442584,"sku":"9781639090549","price":28.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781639090549.jpg?v=1778656547","url":"https:\/\/agendabookshop.com\/products\/hacking-advertising","provider":"Agenda Bookshop","version":"1.0","type":"link"}