{"product_id":"hacking-marketing","title":"Hacking Marketing","description":"\u003cb\u003eApply software-inspired management concepts to accelerate modern marketing\u003c\/b\u003e \u003cp\u003eIn many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large.\u003c\/p\u003e \u003cp\u003eBut you can turn that to your advantage. And you don't need to be technical to do it.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eHacking Marketing\u003c\/i\u003e will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for \u003ci\u003eany\u003c\/i\u003e business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age.\u003c\/p\u003e \u003cp\u003eMarketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eIncrease the tempo of marketing's responsiveness without chaos or burnout\u003c\/li\u003e\n\u003cli\u003eDesign \"continuous\" marketing programs and campaigns that constantly evolve\u003c\/li\u003e\n\u003cli\u003eDrive growth with more marketing experiments while actually reducing risk\u003c\/li\u003e\n\u003cli\u003eArchitect marketing capabilities in layers to better scale and adapt to change\u003c\/li\u003e\n\u003cli\u003eBalance strategic focus with the ability to harness emergent opportunities\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eAs a marketer and a manager, \u003ci\u003eHacking Marketing\u003c\/i\u003e will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":54241150959960,"sku":"9781119183174","price":27.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781119183174.jpg?v=1771367438","url":"https:\/\/agendabookshop.com\/products\/hacking-marketing","provider":"Agenda Bookshop","version":"1.0","type":"link"}