{"product_id":"handbook-of-corporate-communication-and-public-relations-1","title":"Handbook of Corporate Communication and Public Relations","description":"\u003cp\u003eA bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.\u003cbr\u003e\u003cbr\u003eWith a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy.\u003c\/p\u003e\u003cp\u003eWritten by an impressive list of international authorities, the text is well illustrated with contemporary case studies, drawing out the most pertinent best-practice outcomes of theoretically based applications. Its four sections cover:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003enational communication\u003c\/li\u003e\n\u003cli\u003einternational communication\u003c\/li\u003e\n\u003cli\u003eimage, identity and reputation management \u003c\/li\u003e\n\u003cli\u003ethe future for corporate communication theory and practice.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis is an essential one-stop reference for all academics, practitioners and students seeking to understand corporate communication and public relations.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54236283273560,"sku":"9780415334198","price":291.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415334198_0752b17a-f74a-4a6c-8454-0832c4790361.jpg?v=1777270551","url":"https:\/\/agendabookshop.com\/products\/handbook-of-corporate-communication-and-public-relations-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}