{"product_id":"handbook-of-international-advertising-research","title":"Handbook of International Advertising Research","description":"\u003cp\u003eThis timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eFills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area\u003c\/li\u003e\n\u003cli\u003eCovers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories\u003c\/li\u003e\n\u003cli\u003eComprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education\u003c\/li\u003e\n\u003cli\u003eHighlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research\u003c\/li\u003e\n\u003cli\u003eContributors represent the most highly respected academics among international advertising researchers\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":54240775536984,"sku":"9781444332377","price":188.42,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781444332377_683f818b-4103-4d5a-87ef-0aa3e4dc9b21.jpg?v=1778577364","url":"https:\/\/agendabookshop.com\/products\/handbook-of-international-advertising-research","provider":"Agenda Bookshop","version":"1.0","type":"link"}