{"product_id":"hands-on-data-analytics-for-business","title":"Hands-on Data Analytics for Business","description":"\u003cp\u003eThe knowledge and skills of data analytics enable business professionals to make evidence-based decisions rather than just by intuition. To appreciate the knowledge and skills, one needs to understand the theory, hands-on statistical operations using computer software, business application case studies and the analytics project maturity roadmap.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eHands-on Data Analytics for Business \u003c\/i\u003e\u003c\/b\u003eis a concise all-in-one analytics textbook for business professionals and university students who want to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand the essential theories and concepts of data analytics\u003c\/li\u003e\n\u003cli\u003eGrasp hands-on practical statistical and analytics skills step-by-step using SPSS and Excel\u003c\/li\u003e\n\u003cli\u003eAppreciate real-world well-known case studies in human resources, marketing and supply chain on how data analytics is applied in business.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis book is for business professionals or university students seeking to master data analytics knowledge and technical skills to a level allowing them to practice data analytics hands-on and manage data analytics projects at scale. For business professionals, the book is written in a way to help learn statistical skills in a concise way with practical real-world examples to inspire business applications. For students, this book is organized in a sequence readily deliverable for a university course, with classes combining theory or concepts, hands-on practice and case studies. For all readers, the book is an essential guide on using data analytics to tackle modern complex activities for companies to gain a competitive edge.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":55499151704408,"sku":"9781032627366","price":173.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032627366_432976d9-f9c0-42d4-85be-a11261c3d247.jpg?v=1777986031","url":"https:\/\/agendabookshop.com\/products\/hands-on-data-analytics-for-business","provider":"Agenda Bookshop","version":"1.0","type":"link"}