{"product_id":"happy-is-up-sad-is-down","title":"Happy is Up, Sad is Down","description":"We think, feel, and talk in metaphors.\n\nWhy not use them for design?\nFeeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world.\n\u003ci\u003eHappy is Up, Sad is Down\u003c\/i\u003e is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics, and advertising.\nMetaphors show how to use space and physical attributes to convey abstract concepts like time and importance, emotions and social relations, political ideas and ethical values. This book is meant to inspire designers and everyone curious about how the mind works.","brand":"BIS Publishers B.V.","offers":[{"title":"Default Title","offer_id":54227521208664,"sku":"9789063695934","price":25.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9789063695934_79d38c2c-7ce2-493c-9403-ca70a3b2fa73.jpg?v=1782554438","url":"https:\/\/agendabookshop.com\/products\/happy-is-up-sad-is-down","provider":"Agenda Bookshop","version":"1.0","type":"link"}