{"product_id":"hardmen","title":"Hardmen","description":"It's time we all stopped whining and learned a thing or two from The Toughest Cyclists Ever. Including:\n\nStephen Roche, whose cure for exhaustion was to go up a gear and fight harder, all the way to the ambulance. Eddy Merckx, who hurt himself so badly in breaking the Hour record that, he estimated, he shortened his career by a year. Beryl Burton, who crushed her (male) rival's morale with the offer of a piece of liquorice, before speeding past to victory. Nicole Cooke and Edwig Van Hooydonck, who rejected dope and became legends.\n\nThe Hardmen tells the stories - the good bits, anyway - of the 40 most heroic Cyclists ever. Their bravery, their panache and their Perfect Amount of Dumb. \n\nIt reminds us that suffering on a bike liberates us from our daily lives, and that, in the words of Lance Armstrong \"pain is temporary, quitting lasts forever\"; proof that even assholes can be insightful.","brand":"Profile Books Ltd","offers":[{"title":"Default Title","offer_id":54222309884248,"sku":"9781781256138","price":17.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781781256138.jpg?v=1770453043","url":"https:\/\/agendabookshop.com\/products\/hardmen","provider":"Agenda Bookshop","version":"1.0","type":"link"}