{"product_id":"hidden-assets","title":"Hidden Assets","description":"While many nonprofits have significant volunteer resources, few know how to direct those resources strategically and systematically into their all-important development programs. Written by two fundraising experts, Hidden Assets shows you how, introducing a unique, proven formula for volunteer development that aims at enhancing fundraising, public relations, and marketing results through the strategic use of volunteers. Volunteers play a key role in a powerful new technique--affinity fundraising--that teaches step-by-step how to cultivate the donors who have the greatest affinity for an organization's work and mission. Brimming with real-life examples of how organizations have incorporated volunteers into their development programs, this hands-on guide comes with a wealth of worksheets, sample dialogues with donors, and practical tips on recruiting, retaining, and motivating volunteers.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":54242116665688,"sku":"9780787953515","price":33.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780787953515_52a6c846-721e-4584-8838-ae85bd792f6e.jpg?v=1771371030","url":"https:\/\/agendabookshop.com\/products\/hidden-assets","provider":"Agenda Bookshop","version":"1.0","type":"link"}