{"product_id":"hindu-selves-in-a-modern-world","title":"Hindu Selves in a Modern World","description":"This book explores devotional Hinduism in a modern context of high consumerism and revolutionised communications. It focuses on a fast-growing and high-profile contemporary Hindu guru faith originating in India and attracting a transnational following. The organisation is led by a vastly popular female guru, Mata Amritanandamayi, whom devotees worship as an avatar and a healer of the ills of the contemporary world. By drawing upon multi-sited ethnographic fieldwork among the mata's primarily urban, educated 'middle class' Indian devotees, the author provides crucial insights into new trends in popular Hinduism in a post-colonial and rapidly modernising Indian setting.","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54236136735064,"sku":"9780415339889","price":192.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415339889_ae97ed40-a806-44af-b219-40b8381384a0.jpg?v=1769014845","url":"https:\/\/agendabookshop.com\/products\/hindu-selves-in-a-modern-world","provider":"Agenda Bookshop","version":"1.0","type":"link"}