{"product_id":"hired-to-fight-hired-to-win","title":"Hired to Fight, Hired to Win","description":"\u003cp\u003eWhen it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants.\u003c\/p\u003e\u003cp\u003eThis thoroughly updated edition of Dennis W. Johnson's classic text, originally titled\u003ci\u003e No Place for Amateurs\u003c\/i\u003e, highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post-\u003ci\u003eCitizens United\u003c\/i\u003e world.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54234785677656,"sku":"9781138786356","price":248.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781138786356.jpg?v=1781237739","url":"https:\/\/agendabookshop.com\/products\/hired-to-fight-hired-to-win","provider":"Agenda Bookshop","version":"1.0","type":"link"}