{"product_id":"historical-research-in-marketing-management-1","title":"Historical Research in Marketing Management","description":"\u003cp\u003eThis collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include the history of the Boston Consulting Group’s growth-share matrix, branding, the emergence of marketing schools of thought, managerialism, the marketing concept, relationship marketing, scientific management and marketing, and critical marketing studies. The introduction discusses the three themes that run through the collection: historical method, marketing history, and the history of marketing thought. \u003c\/p\u003e\u003cp\u003eThis book was originally published as a special issue of the \u003ci\u003eJournal of Marketing Management\u003c\/i\u003e. \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":55367328039256,"sku":"9780415724630","price":112.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415724630.jpg?v=1769868056","url":"https:\/\/agendabookshop.com\/products\/historical-research-in-marketing-management-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}