{"product_id":"hollywood-economics-1","title":"Hollywood Economics","description":"\u003cp\u003eJust how risky is the movie industry? Is screenwriter William Goldman's claim that \"nobody knows anything\" really true? Can a star and a big opening change a movie's risks and return? Do studio executives really earn their huge paychecks? \u003c\/p\u003e\u003cp\u003eThese and many other questions are answered in \u003cem\u003eHollywood Economics\u003c\/em\u003e. The book uses powerful analytical models to uncover the wild uncertainty that shapes the industry. The centerpiece of the analysis is the unpredictable and often chaotic dynamic behaviour of motion picture audiences. \u003c\/p\u003e\u003cp\u003eThis unique and important book will be of interest to students and researchers involved in the economics of movies, industrial economics and business studies. The book will also be a real eye-opener for film writers, movie executives, finance and risk management professionals as well as more general movie fans.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54236262596952,"sku":"9780415312615","price":72.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415312615_c1b2169d-f2d2-4f66-8126-012f56b95390.jpg?v=1769586317","url":"https:\/\/agendabookshop.com\/products\/hollywood-economics-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}