{"product_id":"hospitality-and-tourism-industry-in-asean-and-east-asian-destinations-1","title":"Hospitality and Tourism Industry in ASEAN and East Asian Destinations","description":"\u003cp\u003eThis new volume addresses the growing interest to understand tourism and hospitality in Southeast and South Asia, two regions that have seen tremendous growth in international tourists in recent years. It explores the current development of hospitality and tourism industry in the regions of Hong Kong, Macao and Taiwan as well as other key countries in Southeast and South Asia.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Hospitality and Tourism Industry in ASEAN and East Asian Destinations: New Growth, Trends, and Developments\u003c\/em\u003e provides updated findings and case studies that highlight opportunities and issues of tourism and hospitality development in ASEAN. Chapters cover such diverse topics as:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOnline marketing strategies\u003c\/li\u003e\n\u003cli\u003eSustainable hospitality development\u003c\/li\u003e\n\u003cli\u003eDiversification efforts of the tourism industry\u003c\/li\u003e\n\u003cli\u003eInnovations in independent hotels\u003c\/li\u003e\n\u003cli\u003eWildlife tourism in urban destinations\u003c\/li\u003e\n\u003cli\u003eThe Vietnamese national park system\u003c\/li\u003e\n\u003cli\u003eConsumers’ positive and negative images of certain destinations\u003c\/li\u003e\n\u003cli\u003eMuch more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhile academicians will benefit from the updated research findings summarized by the respected scholars, hospitality professionals will also find the book a valuable source of information as the chapters delve into the most recent topical and industry focused issues.\u003c\/p\u003e","brand":"Apple Academic Press Inc.","offers":[{"title":"Default Title","offer_id":54259644432728,"sku":"9781774637944","price":95.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781774637944.jpg?v=1777793412","url":"https:\/\/agendabookshop.com\/products\/hospitality-and-tourism-industry-in-asean-and-east-asian-destinations-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}