{"product_id":"how-to-build-your-brand","title":"How to Build Your Brand","description":"\u003cp\u003eBrand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. \u003c\/p\u003e\u003cp\u003ePrevious books on the subject analyze the qualities and characteristics of well-regarded brands. What these books don't offer are the \"how to's\" of branding. This book empowers readers by teaching them the author's unique, time-tested Success Model, and step-by-step, repeatable method for successful brand building. \u003c\/p\u003e\u003cp\u003eAfter reading this insightful book, you will learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDevelop \"big picture\" insight that inspires big brand ideas \u003c\/li\u003e\n\u003cli\u003eUse imagery to understand the fundamental human values that give our life meaning as well as learn about the feelings that reveal our hopes and dreams. \u003c\/li\u003e\n\u003cli\u003eDevelop highly motivating brand concepts that link to our values and aspirations. \u003c\/li\u003e\n\u003cli\u003eCreate the tactical roadmap to implement the concepts. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe author clearly shares the: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSuccess Model that defines the world's most successful brands. \u003c\/li\u003e\n\u003cli\u003eCase studies that demonstrate the Model in action.Step-by-step method to implement the model. \u003c\/li\u003e\n\u003cli\u003eThe evidence -- scientific and psychological --.that supports the model and method. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEssentially, this book empowers readers to become skilled brand builders enabling them to succeed personally, socially, and professionally.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFor more information on this book, please visit\u003c\/strong\u003e: www.howtobuildyourbrand.net \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54259410272600,"sku":"9781032121468","price":44.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032121468.jpg?v=1769087738","url":"https:\/\/agendabookshop.com\/products\/how-to-build-your-brand","provider":"Agenda Bookshop","version":"1.0","type":"link"}