{"product_id":"how-to-market-books-2","title":"How to Market Books","description":"\u003cp\u003e\u003ci\u003eHow to Market Books\u003c\/i\u003e has established itself as the standard text on marketing for both the publishing industry and the wider creative economy.\u003c\/p\u003e\u003cp\u003eBlending theory and practice, this accessible guide highlights the critical role of the marketeer in a fast-changing industry and explains the strategies and techniques at their disposal. Whilst maintaining its core structure and approach, this seventh edition has been significantly updated to offer a more concise and practice-focused text which includes checklists, short international case studies, and questions for further thinking in every chapter. Other notable updates include:\u003c\/p\u003e\u003cp\u003e• Additional coverage of data, analytics, and digital\/social media, including tracking and measuring success, data privacy, and establishing and monetizing online communities.\u003c\/p\u003e\u003cp\u003e• Discussion of brands in publishing, including niche brands and how to develop them.\u003c\/p\u003e\u003cp\u003e• Coverage of independent publishing and the implications for those involved.\u003c\/p\u003e\u003cp\u003e• Consideration of environmental and sustainability issues and the part played by publishing.\u003c\/p\u003e\u003cp\u003e• Emphasis on collaborator relationships, including preparing authors for participation, brand and charitable partnerships, and working with other departments.\u003c\/p\u003e\u003cp\u003e• Summary of principles of experiential marketing and engaging audiences through direct participation.\u003c\/p\u003e\u003cp\u003eThe techniques and tactics covered make this an invaluable book for industry professionals and students of Publishing Studies alike.\u003c\/p\u003e\u003cp\u003eThis book is supported by e-resources which feature additional case studies, interviews with key players in publishing and the book trade, tips on getting a job and funding applications, and examples of design proposals.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":56796760047960,"sku":"9781032964775","price":58.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781032964775_d7c7a132-0573-4bea-9aab-a04fa5f6e204.jpg?v=1778786126","url":"https:\/\/agendabookshop.com\/products\/how-to-market-books-2","provider":"Agenda Bookshop","version":"1.0","type":"link"}