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A01=L. Flores
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How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success

★★★★★
★★★★★

English

By (author): L. Flores

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world. See more
€61.19
€67.99
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A01=L. FloresAge Group_UncategorizedAuthor_L. Floresautomatic-updateCategory1=Non-FictionCategory=KJECategory=KJSCategory=KJSMCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Dimensions: 152 x 229mm
  • Publication Date: 16 Dec 2013
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781137340689

About L. Flores

LAURENT FLORES Founder of CRMMETRIX a company that specializes in measuring digital marketing effectiveness for Fortune 500 companies worldwide from its New York Cincinnati Paris and Singapore offices. Dr. Flores is Professor of Marketing at INSEEC Business School.

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