{"product_id":"how-to-run-a-successful-design-business-1","title":"How to Run a Successful Design Business","description":"The design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows that far too many suffer from poor profitability.  Shan Preddy believes that the more a design firm knows about business, the more successful it will be, both creatively and financially. That's why she has gathered over 80 design-sector experts from different fields - advisors, practitioners, clients and representatives from design organisations - to provide you with information, suggestions, guidelines and thought-provoking opinions.  Whether you're experienced or just starting out, How to Run a Successful Design Business: The New Professional Practice covers everything owners and managers of design firms need to know.","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54255029846360,"sku":"9780566091896","price":67.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780566091896_008a8c8c-b803-4b3e-a225-652eaf899fa9.jpg?v=1777244421","url":"https:\/\/agendabookshop.com\/products\/how-to-run-a-successful-design-business-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}